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Sound Bites Coaching Newsletter October, 2006             Issue# 33 

By subscription only! Welcome to your next issue of "Sound Bites Product News". Sound Bites is a division of MSIncome.com. You are receiving this newsletter because you requested a subscription or purchased one of our products. This newsletter is only delivered once a month. Unsubscribe instructions are at the end of the email we sent you. Coaching for this month is How To Pull Money Out of Thin Air - Step By Step

  IN THIS ISSUE

 

Contents

1. Thought of the Week -
(Goals)
2. From the Editors Desk - (Quentin Brown - Back end Products)
3. Special of the week -
(Royalty Free Music Clips 
4. Coaching -
(How To Pull Money Out of Thin Air - Step By Step)
5. Tips and Tricks -
(Niche Browser)
6. Feature article -
(!Profiting from Resale Rights
7. What's New -
(Special Offer)
8. Joke of the week - (Bunch of crazy Australians)
 THOUGHT FOR THE WEEK
 

People with clear, written goals, accomplish far more in a shorter period of time than people without them could ever imagine.

Brian Tracy - Goals - Achievement

 WELCOME FROM QUENTIN and the STAFF of Sound Bites & IM Training
 

Welcome to another issue of Sound Bites
From the Desk of Quentin Brown
Date:  -
Reference: Encouragement

 Quentin Brown

When we start a project that is way beyond our means, there are a lot of things that will come against us. For example, I am doing this new project I have mentioned a few times, and I am continuously running up against brick walls so much so that I feel like giving up and just calling it all a bad dream.

Luckily I have an encourager who keeps telling me that a business without a few good stories of survival and trials will never last the distance.

I wish it weren't so, however, because it hurts.

It reminds me of when I was a young man romping through the bush in the house with a bunch of mates. It was early in the morning and the dew was still fresh on the cob webs and dripping from the leaves.

I noticed a butterfly had just escaped its cocoon and was struggling to get free of the tendrils which were holding it back. I wiped out my pocket knife and cut the ties that were restricting its freedom and threw it up into the sky.

It fell to the ground, so I picked it up again and through it into the sky waiting for it to fly away. happy in its freedom. It floated to the ground again but this time it was dead.

It wasn't till later in life that I had it explained to me that the strength that it takes to get free is quite often the strength it takes to stay free.

You could also say that the strength you develop to achieve a goal is the same strength it takes to maintain that goal.

What things are holding you back as you read this page? Whatever they are start to fight and struggle for what you want and that will strengthen you up not only to achieve what you want but also to build in you the character and strength to maintain it.

Today is week 4 of my not smoking. No drugs or patches just the revelation that I had to do it.

This is my life!

Quentin
Coaching for Success
MSI Foundation 

PS. If you would like any subject covered just drop me a line.
 
 
 SPECIAL OF THE WEEK - Stock 20

 

This is the one I downloaded for a video shoot I am doing.  Low Res Version

Stock20.com creates high quality music for media production. This can be used for videos, podcats or any production. If you create a free account, they will give you a $7 store credit (which will get you one free song).

If you use my referral link (below) we can both get an extra $7 in free music--you'll get a total of $14.

Here's how: Click this link, then create a free account (it takes about a minute):

http://www.soundbitesnewsletter.com/stock20.htm
Then you will get an additional gift certificate by e-mail, just for creating an account. That's a total of $14 in free music.

Note: You can be assured that Stock20.com will not give away your info. They send out one e-mail per month when they release their new songs.

  COACHING - Gif Animator

Hello and welcome to this weeks coaching. A special welcome to all our new members. 

This month we look at How To Pull Money Out of Thin Air - Step By Step.

This is actually from a post in a forum that I found as I was doing research for this coaching session so I figured why reinvent the wheel. This is the same process I use to create all my products.

How To Pull Money Out of Thin Air - Step By Step

Let's try a little experiment today... something a bit Unconventional.

Let's try a live product development.

What I mean by "live" is simply this:

Right in this page, I'm going to walk you step by step through the creation of an information based product from initial idea, right through to cash in the bank.

A marketers blueprint if you will.

Not only are you going to learn how to pull money out of thin air...

I'm going to also dispel one off the biggest marketing myths of all time. A myth that I see blasted all over the place day in and day out and one that holds countless people back from success.

That giant myth is this:

--> "It Takes Hard Work And Long Hours To Make Money"

I say that's pure NONSENSE!

I hate seeing that statement. That's a scarcity mindset and a "fear" based thought process, and it's something that holds so many people back from greatness.

Knowledge, Creativity and Action will kick hard work and long hours ass any day.

And remember this - Action does not have to equal hard work.

Now, before I get a fire-swarm of emails screaming at me for saying that, I want to be clear that I have nothing against hard work and I've definitely done my share of it.

My problem is with the crowd of people who have the mindset that it's the "only" way.

Don't worry, I'm going to put my money where my mouth is.

Note - I'm not claiming this is the best method and I'm not looking for feedback on it. I'm simply showing you what I know for a fact works because I've done it plenty of times already. I'm happily satisfied with the results I get and I think you will be too.

It's designed to be efficient and uncomplicated. I'm doing this casually and part time. Keep that in mind and think about how powerful that is.

And with that said let's start this puppy up.

-------------------------------------
Step One - The Market
-------------------------------------
Tuesday Aug 29th 4:18 PM Eastern Standard

A lot of people do product development backwards. They come up with a product idea first assuming there is a market for it.

Guess what? That error in ways has probably led to more failure than anything else I know of. Trying to guess a markets wants and needs is foolish and often very expensive in both time, effort and money.

Let's not make that foolish mistake.

Make absolutely sure there is a market FIRST and make sure that market actually wants what you have.

So, instead of assuming anything and since I'm not in the mood to "fail", I'm going to start with market research.

If you have knowledge and experience you can probably "confidently" start a product in any market. However, if you're a newbie I'd recommend you "start" with something you're actually interested in.
It will be easier to get off the ground.

Alright - what market do I want to go after.

I don't really like to focus on markets that I'm not interested in because I quickly get bored. For markets I'm not interested in I would be outsourcing, but since that's not the topic here lets focus on a market that I AM interested in.

Well, anyone that's known me for less than half a day will quickly realize that I'm extremely passionate about marketing and advertising so that's what I'm going to focus on.

To begin, I'm going to put myself into research mode and for the next several hours I'm going to be digging through the marketing and advertising niche's.

What am I going to be looking for?

I'll be looking for questions, problems, wants, needs and topics that show a lot of activity.

I'll be using four main resources for research since I'm in a hurry on this.

- Search Engines
- Forums
- Newsgroups
- My email

Here's exactly what I'm doing right now:

- Created a folder on my desktop titled "Live Project"
- Created a word doc titled "Live Project Market Research", which is saved in the above folder.
- Created a new bookmark folder in firefox titled "Live Project Research"

Now, I'll be off to start my research.

Notice that I said "initial" research. This initial research is just to help me come up with a product idea. The 2nd stage of research will be actual market research on the product topic.

... and on we go.

Initial Market Research - Getting A Product Idea

Wednesday Aug 30th 3:50 PM Eastern Standard

I have my "initial" market research completed and its given me some absolutely awesome ideas for products. And most importantly, these ideas are coming from real people not just a guess on my part.
(Note - That is a critical profit tip)

Also, did you catch that I said "products."

I probably have ideas for about ten different products that are showing potential, but lets just focus on getting something started here for the sake of this experiment.

[side note] - Someone earlier asked if I could list the keywords I'm using. If you re-read the first part you'll see I was searching under "marketing and advertising". I was starting to drill down in various sub niches too. However, it really does not matter at all what keywords or market I'm searching under. These methods are applicable to ANY market.

Here's exactly what I did last night and a bit here and there today:

I started with a few targeted forums first. I scanned around to see if I could find problems people were having.

I was looking for threads and posts with questions like:

* How do I ____

* Where can I ____

* Why cant I ____?

When I found recurring questions or questions that garnered a lot of attention, I tossed them into my "Market Research Word Doc" and if they were active threads, I also added a bookmark and/or subscribed to the thread or group so I could come back and catch any updates.

These are just starting points and they are really just to generate product ideas. These types of searches and scans are broad based searches. I'm covering a lot of ground just looking for popular questions and topics. Seeing what pops out at me.

Once you do it a few times it gets pretty easy to spot things.

Like my previous post mentioned, I'm diving into the marketing and advertising sectors so those markets are gigantic and really too broad to build an actual product around.

Remember, it's only about research now.

"Pay attention to this next part."

It sucks doing everything yourself so learn how to delegate!

With that said, I gave my wife a little print out with examples of the types of information I was looking for along with a list of website starting points so she could help me out.

Important Point -> I just doubled my productivity.

Now, I could have easily gotten a couple of assistants to really crank up the research, but I realize that most people do not have access to assistants and that would not be fair to all the newbies reading who will be forced to do it themselves.

Let me ask you an important question though.

Can you have a friend or family member help you out? Sure you can, all it takes are four magical little words.

"Can You Help Me?"

You'll be surprised at what you can get done when you start using these four little words.

Another point I want to make here is this -

So far it's cost me zero money and just a little bit of time. And another thing...

Do you know where I am right now?

I'm lounged out on my couch, drinking a cup of coffee and digging around the net on my laptop. It's turning into a nice day too so maybe later you'll find me out on my deck with an ice cold beer doing the same exact thing.

Pretty hard work so far huh?

Now, while I was doing this research I was also messing around in the warrior forum and I even started another thread about research tools and resources since... well, since it was on my mind at the time. In fact, Kurt posted a note about his fatsearch app and I ended up experimenting
with that, which saved me even more time.

Now I have even more research plus a cool new tool. I'd suggest you check out that thread for your own research resources. I have a feeling its going to become invaluable for a lot of people.

Your Favorite Research Tools & Resources
http://www.warriorforum.com/forum/topic.asp?TOPIC_ID=103957

Before I end this update, I want to reiterate again how important market research is.

This is by far the most important step of your product creation or business planning in general. The majority of my time will be spent on researching, strategizing and planning.

What 90% of the people out there do not do.

Have a profitable day guys,


Isolating Sub Niche Markets
Sunday Sept 3rd 2006 11:29 PM Eastern Standard

Well after a few hours of research spread out over a few days I have a nice list of questions from both the marketing and advertising markets and I have a ton of product ideas.

However, ideas are a dime a dozen. I’m not going to pursue an idea unless I absolutely positively know there’s a market for the product. That research comes in step two, which we will be getting to soon.

Here’s exactly what I did to get to where I am now:

I searched through marketing and advertising forums, newsgroups and blogs specifically looking for people posting comments and topics about problems they were having or questions they were looking to get answered.

I was simply scanning through to see what kinds of issues people had.

I wasn’t looking for anything on any particular sub niche. In fact, the sub niches would take care of themselves. I was simply using the research to get some ideas.

As you know from my first post, my wife was doing some of the research too. I simply gave her a few starting points and she compiled a bunch of topics and questions too. I then merged it with my info and started weeding through it all.

New Word Doc - I created another word doc in my live product folder titled "Product Ideas".

Just by going over the initial research you have compiled you’ll start getting a good picture on the problems people have. Depending on how creative you are, you should also be getting all kinds of ideas for possible products.

Just add all the ideas to your product ideas doc. Don’t worry about how wacky they might seem... this is just a brain storming session to get ideas.

In my product ideas doc I listed a bunch of sub niches. I pulled these right out of the research doc I compiled. My only criteria when creating this list was the volume of questions and posts around the topics.

The more activity the easier it is to feel out the niche.

So now I have a product ideas doc with a bunch of ideas classified by sub niche. Here are the sub niches I have:

- Ghostwriting
- Outsourcing
- Mentoring, Consulting & Coaching
- PPC Advertising (especially with landing pages)
- Getting Started Online (has subniches of it’s own)
- Adwords/Adsense
- Affiliate Marketing
- Copywriting
- Traffic Building
- List Building
- Online Video
- Product Creation (go figure)

Trust me, I could have probably put up 50 sub niches, but I just narrowed it down to the most promising based on the amount of "personal" research we did.

To be absolutely honest with you, we went a little overboard on the initial research. It gets addictive... all those opportunities you keep finding.

What’s the next step after the initial market research?

The next step can go several different ways depending on a number of things.

For example:

- The product ideas you already have
- The resources you have access to
- Time constraints
- Money
- The potential profitability of your market
- Etc. etc.

You have to decide the best course of action for yourself based on your personal resources and research. Are you going to create the product yourself or have it contracted out? All these things are based on your unique situation and product research.

With that said, here’s what I’m going to do for this particular project.

I decided before I even started my initial research that I wanted to create an information based product. The reason being is simple. They are relatively easy to create and they have enormous profit margins.

*sinister laugh* Muuuuha ha ha ha ha ha... enormous profit margins!

Just kidding.

Don’t worry, we’re going to focus on solid value and on building a long term business model... not just profits.

Since I already know what kind of product I’m going to create I just need to figure out what topic to create it around and that’s based on sub niche market research.

Since I have a list of multiple sub niches I have to narrow them down, which is what I'm doing right now.

I’m going to see which sub niche market is most attractive to me based on the following criteria:

- The problems & active topics I’ve already researched
- Money - Is the market ready and willing to spend money?
- The wants and needs of my target market

Note - That list can be as big or small as you want it to be. I’m keeping it short and simple because I have nothing to risk here. I have no large capital outlay and the time spent is insignificant so far.

If this was a large product development process that required a substantial investment of time and capital I would obviously be doing a lot more due diligence and digging down as deep as I could into the market. (something to keep in mind)

My next step is to do a bit of creative research into the above sub niches that I listed. However, this research is to help me see what kind of money is floating around in the markets and to help me decide on the actual product outline.

I’ll be looking at some of the products out there too to see if I can spot any opportunities that I can capitalize on.

Thanks to search engines and pay per click search engines this task is a breeze.

I’ll be using yahoo, google and msn for my next run of research.

Up next - Step 2

-------------------------------------------
Step Two - The Product Research
-------------------------------------------
Thursday Sept 7th 12:18 AM Eastern Standard

Beginning Product Research

You might be thinking this is pretty tedious work, but in reality it’s as complicated and as hard as you make it.

Tip - Research assistants are worth their weight in gold. They will save you time and money. They'll be able to dig up more research than you too because it’s what they do for a living.

If you recall - I said that the majority of my time would be spent researching and strategizing and that’s all I've done so far and it’s all I'm going to do until I'm 100% confident I have a product
concept that has "long term" cash cow potential.

I'm not into these quick "gimmicks" and products that only have short bursts of cash and die off. If I'm going to go out of my way and create a product... I plan on selling it and "leveraging" it
for years.

I'm going to use yahoo’s search network (formally overture.com) and I'm going to do a quick run through the markets that are catching my eye.

Since I'm getting into sub-niche research now, I need to dig up some of the popular keywords that are related to my targeted markets.

Note - This is not the stage where I would do "deep" in-depth keyword research. This is just to build a little list of keywords that you can do sub niche research around.

I like to use a handy little software app called goodkeywords. It’s a free keyword management and search tool that pulls keywords out of the overture/yahoo network. It also has some handy keyword list management features.

You can grab it here: www.GoodKeywords.com

I actually have this software added to my start up menu so it starts with my computer. It’s one click away at all times. That’s how much I use it!

I'll be using all these keywords to see what kind of products are at the top of these sub markets. I'll be searching on clickbank, yahoo (overture), google and msn mainly for product competition,
but you'll also see the resources I'm using for in depth market research.

Geeze, I still cannot figure out who overture wants to be. I wish they would make up their mind already. Do they want to be go.com, overture, yahoo search network or ____ fill in the blank? Talk
about an absolute disaster in branding.

(Alright overture rant over)

New Doc - I've created another word doc titled "Sub Niche Keywords" and added it into my live project folder. I'm using this single doc to store all my initial niche keyword research.

Side Note - You could create multiple text files and store your keywords for each niche separately, but I personally don't like to do it that way. I'd rather have all my "initial" keywords all in one file simply organized under each sub niche. It’s easier to quickly scan through everything in one file instead of fumbling through a bunch of different files.......

Do whatever works best for you and whatever keeps you productive.

OK, now let’s get back to business. I'm taking my list of sub niche markets and searching on them one by one in goodkeywords. The software will give you the first 100 results around each keyword phrase you enter. It took me about 20 minutes to create my "initial"keyword lists.

I actually expanded a bit on my initial list of sub niches, just from some of the opportunity I saw while searching.

I'll copy and paste each list into my doc. In fact, here’s the actual doc I just created if you want to see how I listed them:

http://www.WebProfitTactics.com/sub-niche-keywords.pdf

Warning - This list is not cleaned so there are some adult related keyword phrases in the video section. Just a heads up. (funny, now I'll probably get 50x the downloads!)

Hey, there’s also a treasure map at the end of the doc so you better grab it. ?

You'll notice that I also copied the search count too. If you click menu on goodkeywords and then "copy to clipboard" and then "copy table" you can copy over the keywords list with the search counts. I just use the counts as a reference.

Normally I would simply give my assistant a list of keywords and they would compile all this data for me, but for this little experiment I did it.

I'd also normally have this data compiled into a spreadsheet instead of a document. I know a lot of people reading this might not be familiar with spread sheets so I just plopped it all into a doc.

Profit Tip - If you want to start making big bucks you really need to start outsourcing.

Surveying The Market - Finding The Money

Before I actually start spending time and money creating a product I want to be absolutely sure the market wants what I have and more importantly will spend money to get it.

I can do that with competitive research as well as direct surveys. We're not up to the survey stage yet though so let's just dig around the sub markets and see what's happening.

Competitive Research

I'm looking to see what’s out there for ideas only. I could care less how many competitors there are or how entrenched they may seem.

Sure, I realize a lot of people will say I'm foolish, but so far so good as they say. I'll let my competitors spend time "worrying" about competition while I carve out a piece of their pie.

Not only that, but I'll be looking to create strategic ventures with the competition. In fact, I might even get to be good friends with them. Hmmmm, beats trying to fight them right?

I've never really been one to worry about competition. If a competitor is not willing to work out something strategic then I'm confident enough to kick their ass (in marketing terms) if it comes down to it.

I've seen people go on and on for hours and write page after page about how important it is to monitor your competitors and watch every move they make and blah blah blah blah blah blah.

If you want to follow along with all of that... go right ahead. I'll be focusing on increasing traffic, increasing leads and increasing long term customer profitability.

Build a "loyal" customer base and it does not matter how much competition there is.

Narrowing It Down

After digging around those sub niches and seeing the kinds of searches and topics popping up I've narrowed it down to two sub niche markets.

-> Home Businesses & Affiliate Marketing

Since I cannot decide which market I want to focus on I'm going to do research for both.

The fact that these two markets are closely related will probably end up being beneficial, which is another reason I'm going to research both of these sub niche markets.

It also helps that I know affiliate marketing inside and out from both an affiliate marketers point of
view as well as an affiliate management perspective.

hmmmm, maybe I'll crank two products out of this project.


Targeted Niche Research

Since I know exactly what markets I'm going to be targeting, now it’s time to really dig through it and build up a highly organized list of research, keywords and competing products.

This document will help me develop the actual end product.

Notice again, that we are still simply researching, but now we'll also begin to strategize, which is where the money’s at.

You like money right?

OK - just checking to make sure we're both on the same page here.

Since I know what market I'm targeting now... all I need to do is find out what my markets doing.

I need to know:

- What they are reading
- What they are watching and listening to
- What their problems are
- What they want and need
- What they are buying
- Where they are buying it
- Where they are going
- What they are passionate about
- Where the hang out
- What they don't like

Hmmm, sounds like the typical daily agenda of your local government agency huh?

I know, enough with the comedy, we need to be serious here.

I'm going to find out all of the above and more by using the following resources: (I'll go over each resource and how I use it as well)

- Barnes & Noble - Endless research goldmine
- Magazines
- Amazon.com (another endless world of research)
- Targeted Forums
- Targeted Newsgroups
- Blogs
- Article Directories
- Ezine Newsletters
- SRDS Lists
- About.com
- Social Bookmarking Sites
- Google, Yahoo And MSN Answers
- Google Adwords
- Yahoo (Overture) Search Network (maybe some msn searches too)
- Google Catalogs (man I love the Internet for research)
- Internet Public Library (www.ipl.org) mostly for magazine/journal searches
- Myspace & Friendster
- Ebay.com

The above is not an all inclusive list. There are other useful resources, however, these will satisfy the majority of our research needs and more.


Barnes & Noble

I spend too much time there, but it’s a great place to dig around various markets. Actually Amazon is better and we'll get to that in a second.

Great place to scan through book titles to get headline and bullet ideas, but know we're getting into copywriting so that's all I'll say about B&N.


Magazines

Magazines are fantastic research tools because you get right inside your market. They are another great resource for headline swipe files too. I mean geeze... if there’s a magazine that targets your market you can be assured it’s going to contain a goldmine of info.

I use amazons http://www.amazon.com/b?ie=UTF8&node=599858
magazine section and yahoo’s mag directory:
http://dir.yahoo.com/News_and_Media/Magazines/


Amazon.com

Amazon is one of the best research tools online and one of the first places I hit when looking to see what my market is buying.

When you are researching various books and products on a topic pay close attention to the section that shows what else people have purchased.


Targeted Forums

What better way to learn about a market then to go where your market hangs out.

Here’s a little trick you can use when you're looking for targeted forums. Use connectors in your searches to weed through all the junk.

"keywordphrase"+"forum"
"keywordphrase"+"discussion"
"keywordphrase"+"groups"

Etc.

Type it in exactly as shown on google, yahoo or msn. You'll be able to quickly find the forums you need to hit.


Targeted Newsgroups

Another excellent source of market research are the wide variety of newsgroups and chat groups online.

I usually simply start to dig in with the following resources:

- Google Groups - http://groups.google.com/
- Yahoo Groups - http://groups.yahoo.com/
- MSN Groups - http://groups.msn.com/

To get to the more in depth "real" newsgroups you can go through usenet newsgroup services. I'm not going to get into all that here though. Just do a search for "usenet newsgroups" and you'll find
all kinds of services and resources.

You'll find groups on every topic imaginable and many that you'd never imagine.

If you want to read more about usenet newsgroups check wikipedia.

- http://en.wikipedia.org/wiki/Newsgroup


Blogs

Another prime resource for market research are the millions of blogs invading the net. You'll find all kind of people who are passionately writing blogs about anything and everything.

These directories will get you started:

- Technorati - http://www.technorati.com/
- Google Blog Search - http://blogsearch.google.com/
- Feedster - http://www.feedster.com/
- Blogwise - http://www.blogwise.com/
- Blog Catalog - http://www.blogcatalog.com/


Article Directories

Another handy resource online are the many article directories. You can dig up experts in your market not to mention endless ideas just by browsing through targeted content,

A lot of the content is redundant across many of the directories so I just basically stick with these sites:

- GoArticles - http://www.goarticles.com/
- Ezine Articles - http://www.ezinearticles.com/
- Article City - http://www.articlecity.com/
- Isnare - http://www.isnare.com/
- Find Articles - http://www.findarticles.com/


Ezine Newsletters

Another way to research your target market is by researching into the email newsletters that are available.

There are a couple of handy resources online that are designed for that specific task:

- Directory of Ezines - http://www.directoryofezines.com/
- Ezine Directory Listing - http://www.zinebook.com/directory/zine-directories.html
- Ezine Search - http://www.ezinesearch.com/
- List City - http://www.list-city.com/


SRDS Lists

The SRDS Lists are absolute gold mines. It’s beyond the scope of this tutorial though so I'll just leave you with a warning:

Do not jump into direct marketing blind. You need a clear plan and guidance or you will most likely crash and burn.

You can learn more about the SRDS Lists here:

- SRDS Lists - http://www.srdr.com


About.com

About.com is another huge resource online for all kinds of topics.

About.com runs topical categories that are managed by outside editors. The editors are passionate about their chosen topic and if you dig around you can find some amazing information.

Just go there and you'll see how useful it can be for market research.

- http://www.about.com/


Social Bookmarking Sites

Here’s a newcomer on the list of research tools, but one that is growing in popularity and just pure usefulness. Here’s a couple of the top bookmarking sites:

- Del.icio.us - http://del.icio.us/
- Furl - http://www.furl.net/
- Yahoo Myweb - http://myweb2.search.yahoo.com/
- Digg - http://www.digg.com/
- Listible - http://www.listible.com/

And here’s a list of plenty more: (better pack a lunch)
http://www.solutionwatch.com/175/sw-collection-social-bookmarking-galore/


Google And Yahoo Answers

Answers are great resources to dig up questions people are asking related to your market.

We all know how important questions are right? Questions lead to solutions and solutions lead to $$$

- Google Answers - http://answers.google.com/
- Yahoo Answers - http://answers.yahoo.com/

Watch out... you could get trapped for hours.

BTW - Answers also comes in handy when you need a specificbit of research conducting. Just post a question and someone is bound to pick it up and do the research for you. You set the price.


Google Adwords

When you're ready to see what people are selling in your market pay close attention to the adwords ads around your keyword phrases. You'll spot opportunities as well as garner a ton of ideas.

I'm going to get more into this later in the tutorial.


Yahoo (Overture) Search Network (maybe some msn searches too)

Just digging around the net to kick up authority sites in your market will give you a solid set of jumping points to other relevant sites. You'll find out where you're market is hanging out online.

Look for directories, portals, community sites and toss them in your list.

Yahoo’s Search Network can also show you how much money people are spending in your market and it’s even more useful than adwords.

we'll get into all that in detail too in a bit.


Google Catalogs (man I love the Internet for research)

Another little overlooked gem online is goggles catalog search. You'll quickly dig up high targeted catalogs, which can also lead to JV opportunities as well as new avenues for distribution.

Depending on your market you can get a nice idea of the kinds of products people are buying just by getting on the mailing list of the catalog marketers who are targeting your market.

- Google Catalogs - http://catalogs.google.com/

I'm really hoping google puts some more effort into their catalog search. This could really grow into a great resource.


Internet Public Library

I mostly use it for magazine/journal searches

- IPL - www.ipl.org mostly


Myspace & Friendster

Myspace and friendster can be useful resources for research. However, they are inundated with all kind of fake profiles and the majority of heavy users are kids.

Seems like every other day there’s some new kind of "gimmick" to capitalize on myspace. None of which are long term business models by the way. At least none that I've seen.

- MySpace - http://www.MySpace.com/
- Friendster - http://www.Friendster.com/


Ebay

It amazes me how many people use eBay. I don't use ebay all that much for product research, but it’s still useful to dig around various markets. I pay more attention to the powersellers re-curing auctions than anything else.

It’s easy to pick up on trends and fads.

Alright, that’s enough for now...


Side Note - Do you know what the most tedious time consuming part of this entire process is?

Writing these updates!

Warning - Distractions & Discipline

I have to mention this before we go any further, because if you're not careful you can get yourself into a huge mess.

When you're doing massive research sessions like this there's no doubt that you are going to have brainstorms. It's going to be very tempting to start up all kinds of projects, which will simply get you nowhere.

I have a folder that I use as an idea dump. Its simply labeled "Product Ideas" and I force myself to take all those ideas and plop them into that folder.

Yeah, it hurts... I feel your pain. :)

Just do it.... force yourself to put them on the back burner.

If they are worthwhile projects and if you focus on building products and services that will be around for the long haul then believe me, the ideas will still be viable later.

If you get distracted from your original quest all that effort is going to be wasted.

Just from this bit of research I have a rather large list of potential projects. They are going right into the product ideas folder and I'm not touching them.

...to be continued

Have fun,

Expect Success

Quentin Brown
Streaming Media Made Easy
http://www.beststreamingmedia.com

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This is NOT a trial version. It's yours to use free for life.

 

This is very different to a normal browser as all the search engines, mp3 and graphic finders and so much more is in this one program.

 

More Information

 

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Secrets of Profiting From Resale & Master Resale Rights to Niche Products.
by Quentin Brown

Here are three ways to profit from resale & master resale rights to niche products:

1) Profiting by selling the rights to your own products

Creating and selling niche products can be a challenging but very profitable business. There is considerable work involved and many hard hours before your product will be ready for sale.

Imagine then your bitter disappointment when you don't make a single sale. After days and days of relentless promotion all you have to show for the effort is a string of bills...

That's one end of the spectrum, here's the other:

After considerable effective promotion you have made numerous sales, but sales are dropping off. The market that you have managed to penetrate is becoming saturated; you simply can't find enough people to sell your product to.

In both cases you need to find a different market niche or approach your existing niche from a different "angle" to find more customers. One very effective way to do this is to use the efforts of established marketers who are already selling in your market niche or in a similar one. It is to these marketers you can offer the rights to your product.

Essentially you are selling the rights which allow them to sell your products and keep all the proceeds (resale rights), or you could allow them to sell the rights to your products (master resale right).

You should only sell a certain number of products with rights and base your product pricing on the rights, for example:

- Unlimited copies with no rights @ $20 each.

- 200 copies with resale rights @ $150 each.

- 100 copies with master resale rights @ $300 each.

2) Profiting by selling products you have purchased the rights to

You might not be in the slightest bit interested in creating your own niche products, so buying the rights to sell somebody else’s products gets you started quickly.

Don't "jump the gun" - it's important you have a market to sell to. Getting carried away and buying resale products just because the price is good is a sure way to loose money. The correct sequence is:

A) Find a niche market that is ready and willing to buy.

B) Purchase a niche product to sell the market.

One point worth remembering is niche product creators who sell resale rights often include the sales website as a bonus. This means a number of people will be selling the same niche product from identical websites.

The success of your sales is going to depend on how much you can differentiate your package from everybody elses, don't follow the crowd. A few examples of how you could do this are:

i) Redesign the sales website, for example you could:

- Use different sales copy

- Use different graphics

ii) Purchase similar products that have resale rights and offer them as bonuses. Check the rights before you buy the product... Very often product creators will not allow their products to be given away or used as bonuses.

iii) Write your own brief 10 to 15 page report related to the niche product and offer it as an exclusive bonus.

3) Profiting by creating and selling resale rights packages

To do this you must own niche products with master resale rights. You want to sell the resale rights to other people.

Far too many people try this avenue for earning an income on the internet and the end result is a number of resale rights packages which are practically identical, because they all bought their master resale rights niche products from the same sources.

If you have decided to pursue this avenue, your success will depend on how unique your package is. You need to source as many niche products with master resale rights (preferably that nobody else is selling) as you can. The products don't have to be from the same niche, but must be related.

For example, if you decide to put together a package of products related to dieting; your package could include e-books in these niches:

- diet recipes

- exercises

- dieting

- fat reduction

Bear in mind your exclusivity wont last long. As soon as your package is revealed, others will try to include the same products as you.

In all three cases, you can profit from resale and master resale rights to niche products, but there is one common denominator... Make sure you have a market to sell to. Do your research first and make sure your niche is full of people who are ready and willing to buy.

Quentin Brown has been marketing on the Internet for the past 8 years and has a wealth of knowledge and information he shares with his visitors. Call by his site now for an entertaining experience.
http://www.quentinbrown.com

 
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